Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio. Advertising Strategy in the Presence of Reviews: An Empirical Analysis. Marketing Science, 38(5):793-811, 2019. [doi]

Authors

Brett Hollenbeck

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Sridhar Moorthy

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Davide Proserpio

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