Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio. Advertising Strategy in the Presence of Reviews: An Empirical Analysis. Marketing Science, 38(5):793-811, 2019. [doi]
@article{HollenbeckMP19,
title = {Advertising Strategy in the Presence of Reviews: An Empirical Analysis},
author = {Brett Hollenbeck and Sridhar Moorthy and Davide Proserpio},
year = {2019},
doi = {10.1287/mksc.2019.1180},
url = {https://doi.org/10.1287/mksc.2019.1180},
researchr = {https://researchr.org/publication/HollenbeckMP19},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {38},
number = {5},
pages = {793-811},
}