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Mobiles Customer Relationship Management - Untersuchung des praktischen Einsatzes in Deutschland

Constantin Houy, Peter Fettke, Peter Loos. Mobiles Customer Relationship Management - Untersuchung des praktischen Einsatzes in Deutschland. In Markus Bick, Stefan Eulgem, Elgar Fleisch, J. Felix Hampe, Birgitta König-Ries, Franz Lehner, Key Pousttchi, Kai Rannenberg, editors, Mobile und Ubiquitäre Informationssysteme - Technologien, Anwendungen und Dienste zur Unterstützung von mobiler Kollaboration Proceedings zur 5. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2010), 23.-25. Februar 2010 in Gö. Volume 163 of LNI, pages 125-138, GI, 2010.

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