Retain viewer's attention on banner ad by manipulating information type of the content

Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma. Retain viewer's attention on banner ad by manipulating information type of the content. Computers in Human Behavior, 28(5):1692-1699, 2012. [doi]

Authors

Yu-Chen Hsieh

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Kuo-Hsiang Chen

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Min-Yuan Ma

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