Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma. Retain viewer's attention on banner ad by manipulating information type of the content. Computers in Human Behavior, 28(5):1692-1699, 2012. [doi]
@article{HsiehCM12,
title = {Retain viewer's attention on banner ad by manipulating information type of the content},
author = {Yu-Chen Hsieh and Kuo-Hsiang Chen and Min-Yuan Ma},
year = {2012},
doi = {10.1016/j.chb.2012.04.008},
url = {http://dx.doi.org/10.1016/j.chb.2012.04.008},
researchr = {https://researchr.org/publication/HsiehCM12},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {28},
number = {5},
pages = {1692-1699},
}