Ker-Tah Hsu, Zhi Chuian Chew. The impacts of knowledge dissemination and information generation on brand citizenship behavior - A comparison between summated scale and GRA. In 2015 IEEE/SICE International Symposium on System Integration, SII 2015, Nagoya, Japan, December 11-13, 2015. pages 849-854, IEEE, 2015. [doi]
Abstract is missing.