A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms

Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao. A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst., 23(7):2270-2282, 2021. [doi]

Authors

Tsuen-Ho Hsu

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Chun-Hsien Chen

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Wei-Cheng Liao

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