Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao. A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst., 23(7):2270-2282, 2021. [doi]
@article{HsuCL21-0,
title = {A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms},
author = {Tsuen-Ho Hsu and Chun-Hsien Chen and Wei-Cheng Liao},
year = {2021},
doi = {10.1007/s40815-021-01100-2},
url = {https://doi.org/10.1007/s40815-021-01100-2},
researchr = {https://researchr.org/publication/HsuCL21-0},
cites = {0},
citedby = {0},
journal = {Int. J. Fuzzy Syst.},
volume = {23},
number = {7},
pages = {2270-2282},
}