Examining the Direct and Moderating Effects of Relational Exchange and Innovation Characteristics on New Product Adoption

Mei Hua Huang. Examining the Direct and Moderating Effects of Relational Exchange and Innovation Characteristics on New Product Adoption. In Leonard Barolli, Francesco Palmieri, Helio Dos Santos Silva, Hsing-Chung Chen, editors, 9th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2015, Santa Cantarina, Brazil, July 8-10, 2015. pages 474-479, IEEE, 2015. [doi]

Abstract

Abstract is missing.