Yi-Ting Huang, Fei-Fei Cheng. The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness. In Fifth International Conference on Service Science and Innovation, ICSSI 2013, 29-31 May, 2013, Kaohsiung, Taiwan. pages 91-95, IEEE, 2013. [doi]
Abstract is missing.