Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms

Qian Huang, Xiayu Chen, Carol Xiaojuan Ou, Robert M. Davison, Zhongsheng Hua. Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms. Inf. Syst. J., 27(1):91-119, 2017. [doi]

Abstract

Abstract is missing.