Measuring Customer Retention in the B2C Electronic Business: An Empirical Study

Eugenia Y. Huang, Chia-jung Tsui, Wellington K. Kuan, Hung-Shin Chen, Ming-chin Hung. Measuring Customer Retention in the B2C Electronic Business: An Empirical Study. In 46th Hawaii International Conference on System Sciences, HICSS 2013, Wailea, HI, USA, January 7-10, 2013. pages 2900-2907, IEEE, 2013. [doi]

Abstract

Abstract is missing.