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The Effect of Product Review Presentation and Product Type on Customer Evaluations

Liqiang Huang, Chuan-Hoo Tan, Kwok Kee Wei. The Effect of Product Review Presentation and Product Type on Customer Evaluations. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 162, 2013. [doi]

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Liqiang Huang

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Chuan-Hoo Tan

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Kwok Kee Wei

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