The Effect of Product Review Presentation and Product Type on Customer Evaluations

Liqiang Huang, Chuan-Hoo Tan, Kwok Kee Wei. The Effect of Product Review Presentation and Product Type on Customer Evaluations. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 162, 2013. [doi]

Abstract

Abstract is missing.