The Effect of Product Review Presentation and Product Type on Customer Evaluations

Liqiang Huang, Chuan-Hoo Tan, Kwok Kee Wei. The Effect of Product Review Presentation and Product Type on Customer Evaluations. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 162, 2013. [doi]

@inproceedings{HuangTW13-1,
  title = {The Effect of Product Review Presentation and Product Type on Customer Evaluations},
  author = {Liqiang Huang and Chuan-Hoo Tan and Kwok Kee Wei},
  year = {2013},
  url = {http://aisel.aisnet.org/pacis2013/162},
  researchr = {https://researchr.org/publication/HuangTW13-1},
  cites = {0},
  citedby = {0},
  pages = {162},
  booktitle = {17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013},
  editor = {Jae-Nam Lee and Ji-Ye Mao and James Y. L. Thong},
}