Retailer Acceptance of Consumer Led Group Buying from A Stakeholder Influence Strategy Perspective - researchr publication authors

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Minyi Huang, Benjamin Yen. Retailer Acceptance of Consumer Led Group Buying from A Stakeholder Influence Strategy Perspective. In Pacific Asia Conference on Information Systems, PACIS 2010, Taipei, Taiwan, 9-12 July 2010. pages 157, AISeL, 2010. [doi]

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