Markus Hug, Nina T. Suter, Elisa D. Mekler, Klaus Opwis. Ads suit up!: effects of website and advertiser credibility on consumer responses to banner ads. In Wendy E. Mackay, Stephen A. Brewster, Susanne Bødker, editors, 2013 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI '13, Paris, France, April 27 - May 2, 2013, Extended Abstracts. pages 1803-1808, ACM, 2013. [doi]
Abstract is missing.