Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework

Chih-Ching Hung, Nai-Chang Cheng, Shang-En Yu, Hong-Tsu Young. Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework. In Jiann-Liang Chen, Ai-Chun Pang, Der-Jiunn Deng, Chun-Cheng Lin, editors, Wireless Internet - 11th EAI International Conference, WiCON 2018, Taipei, Taiwan, October 15-16, 2018, Proceedings. Volume 264 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 254-262, Springer, 2018. [doi]

Authors

Chih-Ching Hung

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Nai-Chang Cheng

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Shang-En Yu

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Hong-Tsu Young

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