Chih-Ching Hung, Nai-Chang Cheng, Shang-En Yu, Hong-Tsu Young. Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework. In Jiann-Liang Chen, Ai-Chun Pang, Der-Jiunn Deng, Chun-Cheng Lin, editors, Wireless Internet - 11th EAI International Conference, WiCON 2018, Taipei, Taiwan, October 15-16, 2018, Proceedings. Volume 264 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 254-262, Springer, 2018. [doi]
Abstract is missing.