Chih-Ching Hung, Nai-Chang Cheng, Shang-En Yu, Hong-Tsu Young. Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework. In Jiann-Liang Chen, Ai-Chun Pang, Der-Jiunn Deng, Chun-Cheng Lin, editors, Wireless Internet - 11th EAI International Conference, WiCON 2018, Taipei, Taiwan, October 15-16, 2018, Proceedings. Volume 264 of Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, pages 254-262, Springer, 2018. [doi]
@inproceedings{HungCYY18, title = {Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework}, author = {Chih-Ching Hung and Nai-Chang Cheng and Shang-En Yu and Hong-Tsu Young}, year = {2018}, doi = {10.1007/978-3-030-06158-6_26}, url = {https://doi.org/10.1007/978-3-030-06158-6_26}, researchr = {https://researchr.org/publication/HungCYY18}, cites = {0}, citedby = {0}, pages = {254-262}, booktitle = {Wireless Internet - 11th EAI International Conference, WiCON 2018, Taipei, Taiwan, October 15-16, 2018, Proceedings}, editor = {Jiann-Liang Chen and Ai-Chun Pang and Der-Jiunn Deng and Chun-Cheng Lin}, volume = {264}, series = {Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering}, publisher = {Springer}, isbn = {978-3-030-06158-6}, }