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Online reputation management for improving marketing by using a hybrid MCDM model

Ying-Hsun Hung, Tsong-Liang Huang, Jing-Chzi Hsieh, Hung-Jia Tsuei, Chun-Chuan Cheng, Gwo-Hshiung Tzeng. Online reputation management for improving marketing by using a hybrid MCDM model. Knowl.-Based Syst., 35:87-93, 2012. [doi]

Authors

Ying-Hsun Hung

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Tsong-Liang Huang

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Jing-Chzi Hsieh

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Hung-Jia Tsuei

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Chun-Chuan Cheng

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Gwo-Hshiung Tzeng

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