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Ying-Hsun Hung, Tsong-Liang Huang, Jing-Chzi Hsieh, Hung-Jia Tsuei, Chun-Chuan Cheng, Gwo-Hshiung Tzeng. Online reputation management for improving marketing by using a hybrid MCDM model. Knowl.-Based Syst., 35:87-93, 2012. [doi]