Online reputation management for improving marketing by using a hybrid MCDM model

Ying-Hsun Hung, Tsong-Liang Huang, Jing-Chzi Hsieh, Hung-Jia Tsuei, Chun-Chuan Cheng, Gwo-Hshiung Tzeng. Online reputation management for improving marketing by using a hybrid MCDM model. Knowl.-Based Syst., 35:87-93, 2012. [doi]

@article{HungHHTCT12,
  title = {Online reputation management for improving marketing by using a hybrid MCDM model},
  author = {Ying-Hsun Hung and Tsong-Liang Huang and Jing-Chzi Hsieh and Hung-Jia Tsuei and Chun-Chuan Cheng and Gwo-Hshiung Tzeng},
  year = {2012},
  doi = {10.1016/j.knosys.2012.03.004},
  url = {http://dx.doi.org/10.1016/j.knosys.2012.03.004},
  researchr = {https://researchr.org/publication/HungHHTCT12},
  cites = {0},
  citedby = {0},
  journal = {Knowl.-Based Syst.},
  volume = {35},
  pages = {87-93},
}