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eWOM source credibility, perceived risk and food product customer's information adoption

Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Yang Jianzhou. eWOM source credibility, perceived risk and food product customer's information adoption. Computers in Human Behavior, 66:96-102, 2017. [doi]

Authors

Safdar Hussain

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Wasim Ahmed

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Rana Muhammad Sohail Jafar

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Ambar Rabnawaz

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Yang Jianzhou

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