eWOM source credibility, perceived risk and food product customer's information adoption

Safdar Hussain, Wasim Ahmed, Rana Muhammad Sohail Jafar, Ambar Rabnawaz, Yang Jianzhou. eWOM source credibility, perceived risk and food product customer's information adoption. Computers in Human Behavior, 66:96-102, 2017. [doi]

@article{HussainAJRJ17,
  title = {eWOM source credibility, perceived risk and food product customer's information adoption},
  author = {Safdar Hussain and Wasim Ahmed and Rana Muhammad Sohail Jafar and Ambar Rabnawaz and Yang Jianzhou},
  year = {2017},
  doi = {10.1016/j.chb.2016.09.034},
  url = {http://dx.doi.org/10.1016/j.chb.2016.09.034},
  researchr = {https://researchr.org/publication/HussainAJRJ17},
  cites = {0},
  citedby = {0},
  journal = {Computers in Human Behavior},
  volume = {66},
  pages = {96-102},
}