Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments

Yoonmin Hwang, Kun Chang Lee. Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments. Cyberpsy., Behavior, and Soc. Networking, 20(7):442-447, 2017. [doi]

Authors

Yoonmin Hwang

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Kun Chang Lee

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