Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments

Yoonmin Hwang, Kun Chang Lee. Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments. Cyberpsy., Behavior, and Soc. Networking, 20(7):442-447, 2017. [doi]

@article{HwangL17-3,
  title = {Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments},
  author = {Yoonmin Hwang and Kun Chang Lee},
  year = {2017},
  doi = {10.1089/cyber.2016.0235},
  url = {https://doi.org/10.1089/cyber.2016.0235},
  researchr = {https://researchr.org/publication/HwangL17-3},
  cites = {0},
  citedby = {0},
  journal = {Cyberpsy., Behavior, and Soc. Networking},
  volume = {20},
  number = {7},
  pages = {442-447},
}