Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge - researchr publication authors

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Kumju Hwang, Qi Zhang. Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87:155-173, 2018. [doi]

This author has not been identified. Look up 'Kumju Hwang' in GoogleThis author has not been identified. Look up 'Qi Zhang' in Google

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