Kumju Hwang, Qi Zhang. Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87:155-173, 2018. [doi]
@article{HwangZ18, title = {Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge}, author = {Kumju Hwang and Qi Zhang}, year = {2018}, doi = {10.1016/j.chb.2018.05.029}, url = {https://doi.org/10.1016/j.chb.2018.05.029}, researchr = {https://researchr.org/publication/HwangZ18}, cites = {0}, citedby = {0}, journal = {Computers in Human Behavior}, volume = {87}, pages = {155-173}, }