Noor Farizah Ibrahim, Xiaojun Wang, Humphrey Bourne. Exploring the effect of user engagement in online brand communities: Evidence from Twitter. Computers in Human Behavior, 72:321-338, 2017. [doi]
@article{IbrahimWB17,
title = {Exploring the effect of user engagement in online brand communities: Evidence from Twitter},
author = {Noor Farizah Ibrahim and Xiaojun Wang and Humphrey Bourne},
year = {2017},
doi = {10.1016/j.chb.2017.03.005},
url = {https://doi.org/10.1016/j.chb.2017.03.005},
researchr = {https://researchr.org/publication/IbrahimWB17},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {72},
pages = {321-338},
}