Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis

Santiago Iglesías-Pradas, Félix Pascual-Miguel, Ángel Hernández-García, Julian Chaparro Pelaez. Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis. Computers in Human Behavior, 29(2):314-322, 2013. [doi]

Abstract

Abstract is missing.