Design Method of Target Customer's WANTs for a Service Based on Classification of Services Using WANTs

Kazuto Imazeki, Toshiyuki Yasui, Takashi Maeno. Design Method of Target Customer's WANTs for a Service Based on Classification of Services Using WANTs. In Takashi Maeno, Yuriko Sawatani, Tatsunori Hara, editors, Serviceology for Designing the Future, Selected and Edited Papers of the 2nd International Conference on Serviceology, ICServ 2014, Yokohama, Japan, 14-16 September 2014. pages 539-550, Springer, 2014. [doi]

Abstract

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