The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis

Elvira Ismagilova, Yogesh K. Dwivedi, Nripendra P. Rana. The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis. In Denis Dennehy, Anastasia Griva, Nancy Pouloudi, Yogesh K. Dwivedi, Ilias O. Pappas, Matti Mäntymäki, editors, Responsible AI and Analytics for an Ethical and Inclusive Digitized Society - 20th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2021, Galway, Ireland, September 1-3, 2021, Proceedings. Volume 12896 of Lecture Notes in Computer Science, pages 495-505, Springer, 2021. [doi]

Abstract

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