Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis

Elvira Ismagilova, Yogesh K. Dwivedi, Nripendra P. Rana, Ramakrishnan Raman 0001. Factors Affecting Adoption of eWOM Communications: A Synthesis of Research Using Meta-analysis. In Savvas Papagiannidis, Eleftherios Alamanos, Suraksha Gupta, Yogesh K. Dwivedi, Matti Mäntymäki, Ilias O. Pappas, editors, The Role of Digital Technologies in Shaping the Post-Pandemic World - 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13-14, 2022, Proceedings. Volume 13454 of Lecture Notes in Computer Science, pages 315-326, Springer, 2022. [doi]

Abstract

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