Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts

Julia A. Jacobs, Stefan Klein, Christopher P. Holland, Maximilian Benning. Online Search Behavior in the Air Travel Market: Reconsidering the Consideration Set and Customer Journey Concepts. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

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