Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm

Neha Jain, Vandana Ahuja, Yajulu Medury. Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm. IJOM, 2(3):70-82, 2012. [doi]

Abstract

Abstract is missing.