H. Y. Jang, I. S. Ko, J. Koh. The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty. In 40th Hawaii International International Conference on Systems Science (HICSS-40 2007), CD-ROM / Abstracts Proceedings, 3-6 January 2007, Waikoloa, Big Island, HI, USA. pages 154, IEEE Computer Society, 2007. [doi]
Abstract is missing.