The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search

Bernard J. Jansen, Mark A. Rosso, Dan Russell, Brian Detlor. The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search. In People Transforming Information - Information Transforming People - Proceedings of the 71st ASIS&T Annual Meeting, ASIST 2008, Columbus, OH, USA, October 24-29, 2008. Volume 45 of Proceedings of the Association for Information Science and Technology, pages 1-3, Wiley, 2008. [doi]

Abstract

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