Promotional Allocation Problem for a Multi Generational Product in Segmented Market - researchr publication authors

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P. C. Jha, Anshu Gupta, Yogender Singh. Promotional Allocation Problem for a Multi Generational Product in Segmented Market. In Kusum Deep, Atulya Nagar, Millie Pant, Jagdish Chand Bansal, editors, Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011 - Volume 1. Volume 130 of Advances in Soft Computing, pages 957-970, Springer, 2011. [doi]

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