P. C. Jha, Anshu Gupta, Yogender Singh. Promotional Allocation Problem for a Multi Generational Product in Segmented Market. In Kusum Deep, Atulya Nagar, Millie Pant, Jagdish Chand Bansal, editors, Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011 - Volume 1. Volume 130 of Advances in Soft Computing, pages 957-970, Springer, 2011. [doi]
@inproceedings{JhaGS11,
title = {Promotional Allocation Problem for a Multi Generational Product in Segmented Market},
author = {P. C. Jha and Anshu Gupta and Yogender Singh},
year = {2011},
doi = {10.1007/978-81-322-0487-9_89},
url = {http://dx.doi.org/10.1007/978-81-322-0487-9_89},
researchr = {https://researchr.org/publication/JhaGS11},
cites = {0},
citedby = {0},
pages = {957-970},
booktitle = {Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011 - Volume 1},
editor = {Kusum Deep and Atulya Nagar and Millie Pant and Jagdish Chand Bansal},
volume = {130},
series = {Advances in Soft Computing},
publisher = {Springer},
isbn = {978-81-322-0486-2},
}