Promotional Allocation Problem for a Multi Generational Product in Segmented Market - researchr publication related

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P. C. Jha, Anshu Gupta, Yogender Singh. Promotional Allocation Problem for a Multi Generational Product in Segmented Market. In Kusum Deep, Atulya Nagar, Millie Pant, Jagdish Chand Bansal, editors, Proceedings of the International Conference on Soft Computing for Problem Solving (SocProS 2011) December 20-22, 2011 - Volume 1. Volume 130 of Advances in Soft Computing, pages 957-970, Springer, 2011. [doi]

The following publications are possibly variants of this publication:

Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion modelsP. C. Jha, Remica Aggarwal, Anshu Gupta, P. K. Kapur. ijaom, 3(3/4):257-270, 2011. [doi]

Dynamic promotional allocation for multi-products in segmented market under first and repeat purchase behaviourP. C. Jha, Prerna Manik, Anshu Gupta. ijaip, 5(1/2):83-102, 2013. [doi]

Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase BehaviorPrerna Manik, Anshu Gupta, P. C. Jha. igtr, 17(2), 2015. [doi]

Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of PromotionSugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha. bic-ta 2013: 429-442 [doi]

Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat PurchasePrerna Manik, Anshu Gupta, P. C. Jha. socpros 2012: 979-991 [doi]

Optimal media planning for multi-products in segmented marketP. C. Jha, Remica Aggarwal, Anshu Gupta. amc, 217(16):6802-6818, 2011. [doi]

Optimal advertising and pricing policies of successive generations of product in segmented marketYogender Singh, Kuldeep Chaudhary, P. C. Jha. ijcistudies, 2(2):113-132, 2013. [doi]

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