Firm Strategies in the "Mid Tail" of Platform-Based Retailing

Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan. Firm Strategies in the "Mid Tail" of Platform-Based Retailing. Marketing Science, 30(5):757-775, 2011. [doi]

Authors

Baojun Jiang

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Kinshuk Jerath

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Kannan Srinivasan

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