Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan. Firm Strategies in the "Mid Tail" of Platform-Based Retailing. Marketing Science, 30(5):757-775, 2011. [doi]
@article{JiangJS11,
title = {Firm Strategies in the "Mid Tail" of Platform-Based Retailing},
author = {Baojun Jiang and Kinshuk Jerath and Kannan Srinivasan},
year = {2011},
doi = {10.1287/mksc.1110.0656},
url = {http://dx.doi.org/10.1287/mksc.1110.0656},
researchr = {https://researchr.org/publication/JiangJS11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {30},
number = {5},
pages = {757-775},
}