Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles

Yuan-Chun Jiang, Jennifer Shang, Chris F. Kemerer, Yezheng Liu. Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles. Marketing Science, 30(4):737-752, 2011. [doi]

Abstract

Abstract is missing.