Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames

Seung-A. Annie Jin. Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames. Cyberpsy., Behavior, and Soc. Networking, 13(3):307-311, 2010. [doi]

@article{Jin10-7,
  title = {Effects of 3D Virtual Haptics Force Feedback on Brand Personality Perception: The Mediating Role of Physical Presence in Advergames},
  author = {Seung-A. Annie Jin},
  year = {2010},
  doi = {10.1089/cyber.2009.0098},
  url = {http://dx.doi.org/10.1089/cyber.2009.0098},
  researchr = {https://researchr.org/publication/Jin10-7},
  cites = {0},
  citedby = {0},
  journal = {Cyberpsy., Behavior, and Soc. Networking},
  volume = {13},
  number = {3},
  pages = {307-311},
}