Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Chang Hyun Jin, Jorge Villegas. Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance. Cyberpsy., Behavior, and Soc. Networking, 10(2):258-266, 2007. [doi]

Abstract

Abstract is missing.