Advancements and Challenges in AI Applications for B2C Retail Promotions - Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks

Stephanie Jordan, Alexander H. Kracklauer, Claas Christian Germelmann. Advancements and Challenges in AI Applications for B2C Retail Promotions - Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks. In Mohamed Anis Bach Tobji, Rim Jallouli, Hicham Sadok, Kaltoum Lajfari, Driss Mafamane, Houda Mahboub, editors, Digital Economy. Emerging Technologies and Business Innovation - 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part I. Volume 530 of Lecture Notes in Business Information Processing, pages 3-21, Springer, 2024. [doi]