Opportunities and Challenges of Interactive Public Displays as an Advertising Medium - researchr publication authors

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Rui José, Jorge C. S. Cardoso. Opportunities and Challenges of Interactive Public Displays as an Advertising Medium. In Hans Jörg Müller, Florian Alt, Daniel Michelis, editors, Pervasive Advertising. Human-Computer Interaction Series, pages 139-157, Springer, 2011. [doi]

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