Amit M. Joshi, Dominique M. Hanssens. Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations? . Marketing Science, 28(2):239-250, 2009. [doi]
@article{JoshiH09,
title = {Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations? },
author = {Amit M. Joshi and Dominique M. Hanssens},
year = {2009},
doi = {10.1287/mksc.1080.0392},
url = {http://dx.doi.org/10.1287/mksc.1080.0392},
researchr = {https://researchr.org/publication/JoshiH09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {2},
pages = {239-250},
}