When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

Yogesh V. Joshi, Andrés Musalem. When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. Marketing Science, 40(1):168-188, 2021. [doi]

Authors

Yogesh V. Joshi

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Andrés Musalem

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